Portfolio

Received the Ethics and Communication Award 2011

Gender Issues Under the Guerrilla Girls’ Lens

The Guerrilla Girls were tired of being oppressed by society and its corresponding negative views of women. In order to protest, they formed a group where every woman wore a gorilla mask to hide their identity, since anonymity is a powerful force. This is a clear instance of visual incongruity in the form of juxtaposition. The female body is portrayed as very elegant, beautiful, and voluptuous, whereas a gorilla is seen as primitive, barbarian-like, and unattractive. This paper analyzes the Guerrilla Girls’ tactics in various visual ads.

Consumers’ Apathy Towards Participation in Online Virtual Worlds

In the world of virtual worlds, companies must constantly assess consumer satisfaction. With ever-developing technologies and tools, this environment is very fast-paced and users access worlds every day. When components of a virtual world are lacking, this deters user participation, and could lead to low return rates. Competition in this field continues to increase as well and marketers need to understand how to retain their user base. Such tactics must be implemented from the creation of a virtual world and throughout its lifespan. When user expectations are not met, they may discontinue use of a certain virtual world and move on to another. Up-to-date technology must be observed in order to keep up with the competition. Oftentimes, the reason for failure is due to new restrictions and features and users’ expectations not being met. That is why it is always a good practice to provide user assistance services to collect feedback. Following failures, corresponding improvements need to be acted upon. In this manner, consumer apathy can be reduced and new users can even be accrued.

Internet Marketing Research Paper

International Advertising Agencies – Industrial Audit

Generating the ideal customer experience in the international advertising industry is slightly more difficult than in other industries. With multi-level customers and cultures, it is also more difficult to achieve than local advertising agencies. However, through extensive research, the fundamentals of the basic customer experience concept have proven to be return on investment, loyalty, customer friendliness, and product value. In supplement to this breakdown, research in the international advertising field has exhibited concepts which enforce these main ideas in the journey to ideal customer experience. With emerging technologies, customer experience gains new factors with social media sites, online campaigns, and open blogs. Methods for organizations to measure customer experience are also discussed.